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Twitter formally replaces the enduring hen emblem with ‘X’


What you must know

Twitter formally ditches its blue hen branding and is now rebranded to “X.”The rebranding was introduced on Sunday and went into impact on Monday.Visiting now redirects individuals to Twitter’s web site.

Elon Musk has given Twitter a brand new look, ditching the hen emblem for an “X” in what seems to be an in a single day resolution.

Twitter’s new proprietor and its Chief Govt Officer, Linda Yaccarino, unveiled the brand new emblem for the social media community on Sunday, with Musk teasing a white X in opposition to a black background. A day later, the rebranding went into impact, marking the most recent change since Musk took over the social media platform for $44 billion final yr.

“It’s an exceptionally uncommon factor – in life or in enterprise – that you simply get a second probability to make one other huge impression,” Yaccarino tweeted. “Twitter made one large impression and altered the best way we talk.”

Yaccarino went on to say that X “will go additional, reworking the worldwide city sq..” Once you go to on any of the main browsers, you will be redirected to Twitter’s web site.

The Chief Twit, as he used to explain his Twitter profile after shopping for the corporate, reportedly knowledgeable Twitter workers concerning the rebranding the night time earlier than asserting it. His electronic mail additionally said that it will be his remaining one from a Twitter deal with, in response to Platformer managing editor Zoe Schiffer on Threads.

Talking of which, Twitter’s abrupt model refresh comes just a few weeks after Meta launched its personal text-based social app, Threads, in an try to supply an alternate platform for disgruntled Twitter customers within the Elon Musk period.

Nevertheless, the change isn’t a surprise given Musk’s fondness for the letter X. In April, Twitter Inc. was merged into X Holdings Corp., an organization owned and created by Musk, as a part of the Twitter acquisition. It was a transfer that mirrored his ambition to create a “tremendous app” a la WeChat.

Musk’s different companies even have the letter X connected to their names. His rocket firm, House Exploration Applied sciences Corp., is extra generally generally known as SpaceX. He additionally based a monetary companies startup named in 1999, an organization we now know as PayPal.

The rebranding may very well be seen as a method for Musk to stamp his personal mark on Twitter. He has a historical past of constructing daring modifications to firms he acquires, and the rebranding of Twitter could be seen as one other instance of this, on the danger of alienating some present Twitter customers and advertisers.


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