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HomeMarketingTips on how to Conduct a Competitor Evaluation — The Full Information

Tips on how to Conduct a Competitor Evaluation — The Full Information


Are you questioning why competitor evaluation is essential? Like sports activities groups examine their opponents to seek out weaknesses, companies can study their competitors to enhance their search engine marketing technique.

competitor analysis represented by chess pieces

By carefully wanting into your opponents, you be taught what works and what doesn’t. Let’s get into it.

Desk of Contents

What’s a competitor evaluation?

Think about a competitor evaluation as in the event you have been going snorkeling in your competitor’s search engine marketing ocean. You get to discover how they’ve arrange their SEO strategies and the keywords they’re aiming for. Pretty neat. It’s like having your secret map to find the treasure before your competition.

Simply put, it’s like stealing a glance at the playbook of the top dogs in your industry. You get to see what they’re doing with their SEO and use that intel to plan your strategies. It’s quite an adventure if you ask me.

The Benefits of a Competitor Analysis

Now, let’s look at why competitor analysis is your secret weapon.

Competitor Analysis Benefits Uncover new keyword opportunities. Gain a deeper understanding of the SEO landscape. Inform your content strategy. Discover link-building opportunities.

1. Uncover new keyword opportunities.

Doing a competitor analysis opens up a treasure trove of keyword opportunities.

Think of all the keywords your competitors are ranking for that you might have overlooked. It’s like finding a hidden treasure map.

2. Gain a deeper understanding of the SEO landscape.

A thorough competitor analysis provides a clear view of the SEO landscape.

What are your competitors doing right? What strategies are they using? These insights will help you to fine-tune your technique, giving you an edge in the SEO game.

3. Inform your content strategy.

Have you ever hit a roadblock trying to develop new content ideas? Not anymore! By analyzing your competitors’ content, you can draw inspiration for your own.

Plus, you can identify gaps in their content that you can fill, setting you apart from the competition.

4. Discover link-building opportunities.

Here’s the cherry on top: competitor analysis can help you find potential link-building opportunities. You can see who’s linking to your competitors’ websites and identify potential sites to target for your link-building efforts. Neat, right?

We’ve discussed why competitor analysis is crucial, but how do we do one? That’s where the SEO competitor analysis template comes into play.

Competitor Analysis Template

Competitor Analysis Template. Company Name. Location. Target Customer. Revenue. Founded. Strengths. Weaknesses. Brand Personality. Mission. Services. Employees. Product. Marketing.

1. Company Name

This portion should list the name of the competitor. The company name provides an explicit identifier for analyzing the rest of the information.

2. Location

Location refers to the geography of the competitor’s headquarters and any significant branches or areas where they have a presence.

The site can provide insights into local markets, resources, and the business environment that the competitor is operating within.

3. Target Customer

This area should outline the key demographics and psychographics of the competitor’s customer base. It includes details such as age range, income levels, occupation, gender, interests, and other defining characteristics of their typical consumer.

4. Revenue

In this section, you will detail the competitor’s revenue figures. The profit could be overall annual revenue, revenue by product/service, or any other significant measure. It gives you an idea of their business’s scale and financial health.

5. Founded

Include the year and circumstances of the company’s founding on the template. This information can give insights into the company’s history, experience, and potential durability.

6. Strengths

This section should analyze the competitor’s strengths. Strengths include brand recognition, innovative products or services, strong leadership, effective marketing strategies, etc.

7. Weaknesses

Here, you should detail any areas where the competitor may be lacking. Weaknesses could be poor customer service, high prices, weak online presence, etc. These weaknesses can provide opportunities for your business.

8. Brand Personality

Brand personality refers to the human characteristics or traits associated with a brand. It could be anything from being sophisticated, exciting, sincere, competent, or rugged.

Understanding a competitor’s brand personality can give insights into their brand strategy and position in the market.

9. Mission

The company’s mission statement outlines its purpose, values, and goals. Analyzing a competitor’s mission can provide an understanding of what drives their business and how they view their role within the industry.

10. Services

In this section, list and describe the services the competitor offers. Include pricing, service features, and unique selling propositions in the services section.

11. Employees

The employees’ portion should include information about the number of employees the competitor has, the structure of their team, key leadership, and any notable talent or expertise they possess.

12. Product

Describe the products that the competitor offers. This section should include details about product features, benefits, pricing, packaging, and anything else that could provide a competitive advantage.

13. Marketing

Composing a comprehensive competitor analysis can seem daunting, but it doesn’t have to be.

To make things seamless and more organized, you might find this Competitor Analysis Template extraordinarily useful. It is a sensible device that may help in structuring your analysis, making it extra manageable and finally more practical.

Tips on how to Conduct Competitor Evaluation

How to Conduct Competitor Analysis Step 1: Identify your competitors. Step 2: Analyze competitors' websites and SEO structure. Step 3: Evaluate competitors' keyword usage. Step 4: Analyze competitors' backlink profiles. Step 5: Review competitors' social media presence. Step 6: Conduct a content analysis. Step 7: Perform a SWOT analysis. Step 8: Develop your SEO strategy.

Step 1: Establish your opponents.

Step one in conducting an search engine marketing competitor evaluation is figuring out who your opponents are. Corporations that immediately compete with yours promote comparable items or present comparable companies.

In distinction, oblique rivals might not present an identical items or companies however nonetheless compete for a similar clients. Use Google and industry-specific directories to establish these opponents.

Step 2: Analyze opponents’ web sites and search engine marketing construction.

After you have an inventory of opponents, go to their web sites and analyze their construction, design, and content material.

Please pay shut consideration to their key phrases utilization, website velocity, cellular optimization, URL construction, and different search engine marketing components.

Step 3: Consider opponents’ key phrase utilization.

An important a part of search engine marketing competitor evaluation entails understanding the key phrases your opponents are focusing on. Then, use SEO tools to discover the keywords driving traffic to their websites.

Step 4: Analyze competitors’ backlink profiles.

Backlinks are important ranking factors in SEO. Check the quantity and quality of your competitors’ backlinks using SEO tools.

Evaluate their linking domains, the quality of these domains, and the type of content that is getting most of the links.

Step 5: Review competitors’ social media presence.

Social signals can impact SEO, so evaluating your competitors’ social media presence is essential. Look at their platforms, the frequency of their posts, their engagement, and how they integrate SEO with their social media strategy.

Step 6: Conduct a content analysis.

Content is a significant aspect of SEO. Analyze your competitors’ content in terms of its quality, diversity (blog posts, videos, infographics, etc.), frequency of updates, and relevance to the target audience.

Step 7: Perform a SWOT analysis.

Now, compile all your data into a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.

SWOT should highlight where your competitors are outperforming you and where their vulnerabilities lie that you can potentially exploit.

Step 8: Develop your SEO strategy.

Develop your SEO strategy using the insights gained from your SEO competitor analysis.

This technique could involve targeting new keywords, improving your website’s technical SEO, building high-quality backlinks, creating diverse and high-quality content, and enhancing your social media strategy.

Remember, SEO competitor analysis is an ongoing process. Search algorithms change, and so do your competitors’ strategies. Therefore, regularly updating your analysis ensures you stay competitive in your industry.

And, of course, make sure to consider utilizing SEO competitor analysis tools like Website Grader. This invaluable device supplies complete insights into an internet site’s efficiency, search engine marketing, and total on-line presence.

Competitor Evaluation Report Finest Practices

1. Embrace simplicity.

Let’s hold issues easy, we could? Chorus from cluttering your report with jargon. As an alternative, please hold it clear, clear, and to the purpose. Simplicity is all about making it a easy learn for anybody who picks it up.

2. Keep tidy and orderly.

Belief me on this one. The group is your greatest good friend in terms of competitor evaluation. Preserve your knowledge neat and unearth all the information you will dive into. Do not draw back from charts, tables, and graphs. They’re nice visible aids!

3. Make it imply one thing.

Do not simply record knowledge. Interpret it. A wonderful report goes past presenting info—it tells you what to do with them. So, have a look at your knowledge, discover these gems of perception, and translate them into actionable steps in your workforce.

4. Preserve it recent.

You would not learn yesterday’s information, proper? The identical goes in your competitor evaluation. Companies evolve, and so ought to your report. So make updating your report a daily behavior. It is like staying one step forward in a enterprise marathon.

5. Buddy up for a evaluation.

Have you ever encountered the quote, “Two heads are higher than one?” So get a recent perspective to look over your report. They may catch one thing you missed or supply a brand new perspective. Plus, it is at all times good to have a second opinion, proper?

Bear in mind, be captivated with your work! Let your love for your corporation shine via in your evaluation. In spite of everything, you are its number-one fan!

Competitor Evaluation Instance

Let’s conduct a hypothetical instance utilizing this template. For this instance, to illustrate you personal a fictional native espresso store referred to as “Java Hut.” This is how the aggressive evaluation may look in a desk format utilizing the “Java Hut” instance.


Java Hut


Peet’s Espresso

Dunkin’ Donuts


Native metropolis




Goal Buyer

Area people, hipsters

Broad client market

Espresso fanatics

Busy individuals on the go


$100,000 (hypothetical)

$20 billion (approx.)

$500 million (approx.)

$1 billion (approx.)







Domestically sourced espresso, cozy ambiance

Selection, comfort

High quality of espresso

Quick service, low value


Restricted advertising and marketing finances, one location

Larger costs, much less group really feel

Fewer places than Starbucks/Dunkin

Decrease high quality espresso than opponents

Model Persona

Heat, community-oriented

Environment friendly, skilled

Passionate, artisanal

Enjoyable, fast-paced


Serve high quality native espresso in a group house

Encourage and nurture the human spirit

Ship a superior espresso expertise

Make and serve nice espresso quick


Espresso, pastries, group occasions

Wide selection of drinks and meals, cellular ordering

High quality espresso and tea, bakery objects

Espresso, donuts, breakfast sandwiches







Espresso, pastries

Espresso, tea, pastries, merchandise

Espresso, tea, meals objects

Espresso, donuts, sandwiches

Conducting a aggressive evaluation entails a number of steps, as highlighted within the creation of the desk for the Java Hut instance.

Figuring out Rivals

Step one is figuring out your key opponents. These may very well be native companies in the event you’re an area enterprise, or they may very well be world companies in the event you’re in a broader market.

For the Java Hut instance, we recognized Starbucks, Peet’s Espresso, and Dunkin’ Donuts as opponents.

Establishing Classes for Comparability

Subsequent, decide what points you wish to examine. Our desk makes use of classes like location, goal buyer, income, the corporate’s founding 12 months, strengths and weaknesses, model character, mission, companies supplied, variety of staff, and the principle product.


Now, it is time to collect the info. This part may contain on-line analysis, private experiences, and contacting corporations immediately.

You might additionally use {industry} reviews, buyer critiques, and social media to assemble essential knowledge regarding your opponents.

In our Java Hut instance, we hypothetically collected knowledge on every competitor’s income, variety of staff, model character, and extra.


After filling out the desk, it’s essential to analyze the info. Search for tendencies, strengths, weaknesses, alternatives, and threats.

For instance, in our desk, Java Hut may discover that it may possibly differentiate itself with its regionally sourced espresso and community-oriented ambiance.

It may additionally see that it must develop its advertising and marketing efforts to compete with these well-known manufacturers.

Strategic Planning

Use this evaluation to tell your corporation technique. If a competitor excels in an space wherein your corporation is weak, take into account the way you may enhance. If your organization has a singular power, take into account how you need to use that as leverage.

Monitor and Replace

The market continually adjustments, so updating your aggressive evaluation is crucial. Monitor your opponents to see in the event that they’re altering methods, launching new merchandise, or displaying any shifts of their enterprise.

This course of might help you perceive your market higher, establish alternatives and threats, and make knowledgeable choices to assist your corporation succeed.

Conducting A Competitor Evaluation

So, there you go! You have simply journeyed deep into the land of search engine marketing competitor evaluation. Fairly cool, proper? It is such as you’ve been on an epic digital safari, inspecting the mysterious creatures of the SERP panorama.

We have uncovered the large “what’s a competitor evaluation in search engine marketing” query, explored the advantages, and even mapped out a template for you. Bear in mind, it isn’t about outsmarting your opponents however studying from them.

Now you’ve got obtained the inside track on how one can do an search engine marketing competitor evaluation. You have obtained your magnifying glass to scrutinize their search engine marketing methods, the treasure map to their key phrases, and even a spyglass for his or her backlinks. This is not simply knowledge; it is pure gold.


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