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HomeArchitectureThe Jouch Deserves a Rebrand: Making a Case for the Jean Sofa

The Jouch Deserves a Rebrand: Making a Case for the Jean Sofa


Whereas it may be troublesome to get folks to interrupt out of their consolation zones with regard to materials, some inside designers have been desperate to experiment with the textile. Denim could be tastefully performed, as confirmed by Neal Beckstedt when he designed an East Hampton compound the place “the guts of the home” is a dialog pit coated in Japanese denim. After noticing that his consumer had a “denim-heavy wardrobe,” he insisted on designing the sunken lounge space across the cloth, which then prolonged to the remainder of the interiors. (One of many bedrooms even contains a blue denim wall masking.)

Elise is thrilled to see the aesthetics of upcycling being embraced by a brand new technology of design aficionados, and is curious to see how this wave of elevating of denim continues to take form. She additionally considers the arrival of this pattern as a possibility for extra designers to facilitate conversations round ongoing points like air pollution and overly scaled, injustice-based manufacturing. (As the worldwide denim market is projected to achieve $107 billion by 2023, denims contribute 2.16 million tons of waste to landfills yearly.) The idea of “sustainable denim” remains to be a grey space, however integrating this sort of method is a small step in the fitting route.

“A small boutique studio shouldn’t be going to essentially save the world with their luxurious items of furnishings, however I do suppose that the house for design is to provoke these conversations and elevate supplies that in any other case are being handled like waste,” Elise explains. “Elevating what’s a very sturdy, long-lasting workwear materials right into a high-design house additionally implies a timeless dedication to the issues that we’re shopping for as an alternative of the disposability of much less sturdy supplies.”

A dangling chair made out of repurposed denim by 69.

The denim objects featured within the model’s set up mockup are like a Y2K fever dream.

Photograph courtesy of 69

Previous to beginning 69the designer behind the all-inclusive way of life model had solely ever been uncovered to denim outdoors the style realm in secondhand purchasing settings. “The one denim furnishings I’ve ever actually come throughout is a thrift retailer sofa that somebody’s reupholstered themselves with both previous denims or simply denim,” they recall. “I slept on denim mattress sheets for a few years, I discovered them to be very comfy. I like how they put on and fade.”

Principally identified for his or her experimental denimwear, 69 offered their first solo exhibition on the Museum of Contemporary Art in 2018. Since then, the Los Angeles–primarily based designer has been transitioning into the furnishings and tender items house, so denim couches and chairs are at present a piece in progress. “It’s fairly a shift to go from making clothes to creating these substantial objects that should be in your life perpetually and supply consolation,” they clarify. “There’s quite a bit concerned and proper now I’m making an attempt to work with constructions that exist as a result of there’s a lot on the market and it’s like, ‘Okay, all this wants is a canopy.’”

In 2021, the now defunct Gallery Dept. dropped a swivel chair made out of blankets of classic denim scraps. Absolutely, the demand for merchandise like it will rise as extra folks purchase into the concept of dressing the furnishings of their areas. “I like when folks gown like their furnishings,” Elise says. “I like the connection between style and furnishings, and I really feel just like the upcycling cloth developed from secondhand clothes is particularly pulling them collectively.”


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