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RIP Twitter’s iconic chicken emblem

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Early Monday morning, Twitter started changing its blue chicken emblem with a fan-made “𝕏” emblem. The identical X additionally seems on Twitter’s homepage, as a profile image for its official @twitter account, and on a splash display screen displayed whereas the web site hundreds. The blue chicken emblem hasn’t been expunged from the service totally — it nonetheless serves as the web site’s favicon and stays outstanding all through the cellular apps — however we’re now knee-deep in a haphazard rebranding that was introduced by Elon Musk yesterday.

“Quickly we will bid adieu to the twitter model and, steadily, all of the birds,” Musk wrote.

The fashionable Twitter chicken was really the corporate’s second emblem and changed the corporate’s earlier “Larry the Bird” logo it used between 2010 and 2012. The Twitter chicken emblem was designed by Martin Grasser alongside Todd Waterbury and Angy Che. The ultimate design was one in every of 24 potential choices offered to Jack Dorsey. Grasser beforehand told Fast Company that Twitter’s co-founder and former CEO picked it out nearly instantly.

The emblem itself was constructed from 15 overlaid circles, which Grasser has mentioned helps with its legibility. “With a emblem, one thing that small, you need repetitive shapes and kinds,” Grasser advised Quick Firm. “It makes it simpler for the human eye to know, and it’s much less cluttered.” The circles had been additionally meant to represent Twitter’s purpose of democratizing data and giving everybody a voice.

The Twitter chicken was greater than only a emblem; it additionally dovetailed with the language used to explain the service. Calling posts “tweets” predated the primary model of the chicken emblem by a couple of yearshowever now, the 2 appear pretty inseparable. Twitter is “the chicken app,” and posts are “tweets” that you just write by tapping a feather icon.

The chicken theming runs deep, and it’s not clear that X Corp. (as Twitter has legally been recognized for months now) will be capable to substitute it totally.

Responding to a Twitter thread from Grasser outlining his strategy to designing the enduring chicken emblem, Dorsey responded with a single goat emoji, which means GOAT, or biggest of all time.



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