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Netflix is winding down its DVD enterprise after 25 years

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New York
CNN
 —

Netflix is formally winding down the enterprise that helped make it a family identify.

This fall, the streaming big will formally say goodbye to its DVD rental service and the entire purple envelopes that made it doable.

“On September twenty ninth, 2023, we are going to ship out the final purple envelope,” the corporate tweeted Tuesday. “It has been a real pleasure and honor to ship film nights to our fantastic members for 25 years.”

“Our objective has all the time been to offer the perfect service for our members, however because the DVD enterprise continues to shrink, that’s going to grow to be more and more tough,” co-CEO Ted Sarandos wrote in a blog post Tuesday. “Making 2023 our Closing Season permits us to take care of our high quality of service by means of the final day and exit on a excessive be aware.”

The corporate reported a miss for its second-quarter earnings after market shut on Tuesday. Shares fell by round 6%.



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