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HomeGadgetsMattel Needs a Sequel, Greta Gerwig's Not Positive

Mattel Needs a Sequel, Greta Gerwig’s Not Positive


Simply when all that pre-release Barbie buzz was beginning to make scorching pink really feel monotonous, the film opened—and delivered that sought-after mix of vital reward, audiences of each lovers and haters (which introduced much more buzz), and big field workplace success. Mattel executives won’t have fairly understood director Greta Gerwig’s goal forward of time, however they 100% perceive greenback indicators.

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Inevitably, when a film’s a giant hit, sequel speak occurs; typically, even earlier than the film’s a giant hit, these in cost enable themselves to dream huge. Mattel CEO Ynon Kreiz places it plainly, speaking to Variety: “On the outset, we’re not saying, ‘Okay, let’s assume already about film two and three.’ Let’s get the primary one proper and make {that a} success. And for those who do this, alternatives open up in a short time, as soon as you determine the primary film as a profitable illustration of a franchise on the large display … Profitable motion pictures lend themselves to extra motion pictures. Our ambition is to create movie franchises.”

We already know that Mattel has a number of different toy traces in thoughts for future diversifications (right here’s a current record of 14, together with Barney and the Magic 8 Ball, which might be within the queue), however you may’t actually blame its executives for hoping to recapture extra Barbie magic. “Barbie, as a model, has many alternative iterations … along with the primary Barbie determine, she has household, she has plenty of components round in her universe,” Kreiz instructed the commerce.

The Barbie film explored a few of that, however there are definitely extra tales in that universe that might be instructed. Or are there? Talking to the New York Instances, director and co-writer Gerwig—whose distinctive imaginative and prescient was a driving power behind the film, in addition to her collaboration with star Margot Robbie—mentioned, “At this second, it’s all I’ve acquired. I really feel like that on the finish of each film, like I’ll by no means have one other thought and every little thing I’ve ever needed to do, I did. I wouldn’t wish to squash anyone else’s dream however for me, at this second, I’m at completely zero.”

Head to the New York Times to learn the complete interview, which incorporates Gerwig’s response to the film’s success in addition to its doll-torching right-wing detractors. Barbie is in theaters now.

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