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Kasha raises $21M Sequence B led by Knife Capital to broaden well being entry platform throughout Africa


As Africa’s youthful inhabitants continues to develop exponentially, it’s of the utmost significance that entrepreneurs create varied healthcare options that may cater to the medical wants of the continent’s future. Whereas the pandemic made traders take note of Africa’s non-public healthcare area, girls’s well being — a subcategory dominated by girls founders that broadly addresses girls’s menstrual and reproductive well being — is subtly uncared for.

But, contemplating different rising markets have set a precedent, it’s solely a matter of time earlier than this class will get the enterprise capital {dollars} it deserves; the current $21 million Sequence B funding in Rwandan startup Kasha is a delicate testomony to the very fact.

Kasha isn’t the everyday girls’s well being startup, although. One of the best ways to explain the startup, based in 2016 by CEO Joanna Bichselis that it’s an e-commerce platform — serving a variety of consumers — with girls’s well being parts.

The four-year-old startup gives a digital retail and last-mile distribution platform for prescribed drugs and fast-moving shopper items (FMCGs) with a selected product deal with girls’s healthcare wants and home items. Its clients embrace particular person customers, small resellers, hospitals, pharmacies, and clinics. They will order merchandise starting from sanitary pads and contraceptives to diapers and cleansing provides by way of its web site or USSD.

In its first 12 months, Kasha strictly approached the Rwandan market with a direct-to-consumer mannequin providing last-mile supply of well being merchandise for ladies and newborns. Nevertheless it wouldn’t take lengthy for small outlets to start putting orders for these similar merchandise. The e-commerce platform, simply sensing a chance, ventured into wholesale after buying the mandatory pharmaceutical license to serve pharmacies, hospitals and clinics. Serving a beachhead wholesale and retail market, Kasha merchandise minimize via new child little one well being, maternal well being and menstrual hygiene to household planning, sexual and reproductive well being and noncommunicable ailments.

“We have now at all times understood that girls are essentially the most influential buyer within the well being area, each as a result of they’ve essentially the most well being wants and are decision-makers for well being within the family and unlock the remainder of the inhabitants. Since many well being merchandise for ladies are stigmatized, Kasha has purposely provided all kinds of merchandise, together with private care merchandise like cleaning soap, well being merchandise like contraceptives, and family staples like rice,” Bichsel instructed TechCrunch in an interview. Bichsel additionally famous that the platform’s most bought merchandise embrace HIV self-tests, contraceptives, and being pregnant checks. “We have now continued to broaden our number of merchandise purely from buyer demand and the wants of the totally different buyer segments who buy from us, together with small kiosk outlets, pharmacies, hospitals, clinics and customers.”

Beginning in Rwanda, Kasha raised $1.5 million in seed funding from angel and affect traders. In late 2020, after growth into Kenya, Kasha secured a $3.6 million Sequence A from Finnfund, Swedfund, DFC and Mastercard Company. Knife Capital led this current Sequence B with participation from Finnfund, DFC, Tim Koogle (ex-Yahoo CEO), Past Capital Ventures, Altree Capital, Bamboo Capital’s BLOC Sensible Africa Fund and Five35 Ventures.

“The group (led by founder and CEO Joanna Bichsel) have confirmed their mettle in scaling quickly to this point and this spherical of capital will assist to speed up that,” famous Koogle on the growth-stage deal. Along with its operations in Kenya and Rwanda, Kasha, which has not too long ago registered in South Africa, will use the funding to push its platform within the nation and likewise West Africa later this 12 months.

Some members of Kasha’s group

In line with Bichsel, optimizing round well being merchandise differentiates Kasha from different East African–based B2B e-commerce platforms, together with Twiga and Wasoko, which have a extra complete vary of SKUs exterior prescribed drugs (a product providing that Bichsel claims Kasha is the most important provider of in Rwanda).

“Our core strategic focus is within the space of well being and that’s the place we purpose to win,” she mentioned whereas noting that Kasha has capabilities round telehealth and credit score, a outstanding characteristic of B2B e-commerce upstarts. “If a shopper orders from us they usually don’t have a prescription, we join them to a physician,” mentioned Bichsel, who labored a number of years for Microsoft and was a know-how adviser to the Invoice & Melinda Gates Basis. “There are different well being tech capabilities; we provide stock credit score to pharmacies, clinics and hospitals. So, we overlap in that common FMCG area, however our experience is extra in well being. We additionally construct a broader distribution community, reaching the mass market buyer across the nation and going to the final mile.”

To make sure its merchandise are genuine, the startup works straight with producers and suppliers, sourcing and stocking the merchandise it distributes to customers, resellers and clinics. That is in tandem with its last-mile efforts of utilizing varied content material channels to unfold info on how its customers can preserve protected — and to the advantage of its enterprise enterprise, the place it gives visibility and insights to international well being organizations on path to market methods.

Talking on the funding, Keet van Zyl, co-founder and associate at Knife Capital, a $50 million Pan-African fund, mentioned, “Within the present financial local weather, it’s refreshing to return throughout such a high-growth capital-efficient enterprise that’s female-led and optimized to serve the massive mass market phase in Africa, being particularly robust at serving girls clients. We stay up for being a associate within the Pan-African growth journey with this purpose-driven devoted group.”

Since Kasha closed its Sequence A in late 2020, it has seen its annual recurring income develop by 50x, in response to Bischel. She additionally talked about that the corporate, broadly misperceived as a social affect enterprise in its early years, intends to “proceed rising its income aggressively, develop into a worldwide firm, obtain a robust return for traders and ideally go public.” Whereas it might appear grand for a female-founded and female-led startup whose counterparts commanded lower than 3% of Africa’s $6 billion enterprise capital market final 12 months, Rwanda’s most venture-backed firm has hitched its wagon to a star and it may be solely a matter of time earlier than ambition turns into a actuality. Bischel says:

Having reached this main milestone of closing our Sequence  B, we’re much more impressed and decided to attain Kasha’s mission of being Africa’s main digital platform for last-mile entry to well being. The exponential income progress we’ve skilled over the past a number of years was pushed by the excessive market demand for high quality, reasonably priced well being merchandise and family items from mass market clients in city and rural areas of East Africa, and this has confirmed out our enterprise mannequin and our group’s potential to execute.

With Knife Capital main our Sequence B, bringing their robust monitor report of portfolio corporations which have scaled throughout the continent with profitable exits to trade main international companies, gives us with the confirmed expertise we have to obtain our ambitions as an organization and to take it to the subsequent degree. We will likely be utilizing the funds from Sequence B to broaden throughout Africa and investing in strategic areas of the enterprise to additional proceed our excessive progress trajectory. We’re particularly excited to have the continued help and reinvestment from present Kasha traders corresponding to FinnFund, DFC, Past Capital Ventures and others.


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