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HomeMarketing278 Social Media Holidays for Your 2023 Content material Calendar (+Template)

278 Social Media Holidays for Your 2023 Content material Calendar (+Template)


Do you have a good time Worldwide Cat Day, Pizza Day, or Discuss Like a Pirate Day?

social media holidays for your calendar

There are a plethora of observance days worldwide throughout which entrepreneurs can share content material related to their industries, become involved in a motion, or just generate extra consciousness. However odds are, you most likely do not acknowledge lately till you see your favourite model posting about it.

→ Free Download: Social Media Calendar Template (Access Now)

These social media “holidays” are a enjoyable approach to join with new and current followers who share an affinity for a selected meals, fictional character, or pet.

Whereas we do not recommend sharing content material on social media after which including an irrelevant vacation hashtag to it, these holidays generally is a probability to advertise your model in a related manner. Not doing so may trigger you to overlook worthwhile alternatives the place your model can be part of the conversations happening amongst members of your target market.

That will help you plan for trending holidays, we created a listing that you may bookmark, in addition to a downloadable calendar so you may obtain automated reminders.

Downloadable Social Media Holiday Calendar

To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.

Aside from 2023 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.

Want to finish out your 2023 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.

social media holiday calendar template

Use the Above Template to Plan Out Your Social Media Holiday Posts

Rolling Social Media Holidays

First up, let’s cowl the social media holidays that may roll round yearly however can drastically change dates. The next holidays haven’t got the identical date annually — however they’re completely value including to your social media calendar.





Nationwide Excessive-5 Day #NH5D: Third Thursday of April
Get to Know Your Clients Day #GetToKnowYourCustomersDay: Third Thursday of April
Denim Day #DenimDay: Final Wednesday in April
Nationwide Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday in April
Arbor Day #ArborDay: Final Friday in April (Might Range by State)


World Bronchial asthma Day #WorldAsthmaDay: First Tuesday of Might
Nationwide Instructor Appreciation Day #ThankATeacher: First Tuesday of the First Full Week of Might

Nationwide Crimson Nostril Day #RedNoseDay: Final Thursday of Might
Warmth Consciousness Day #NoFryDay: Final Friday of Might







Nationwide & World Social Media Holidays: 2023

The checklist is not exhaustive (there are loads of food-specific holidays on the market), and these dates and hashtags should still be topic to vary. However this can be a nice start line for social media entrepreneurs who wish to be taught extra about what’s trending and the way they will plan their content material in a manner that can be enjoyable and interesting on social platforms.

January 2023 Social Media Holidays

iowa state athletics national sticker day social media holiday tweet

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February 2023 Social Media Holidays

zach covey national weather persons day social media holiday tweet

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March 2023 Social Media Holidays

national park service national day of unplugging social media holiday tweet

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March 19: Nationwide Let’s Chortle Day #NationalLetsLaughDay

April 2023 Social Media Holidays

christina alexandria national siblings day social media holiday tweet

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Might 2023 Social Media Holidays

violet the Newfy world password day social media holiday tweet

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June 2023 Social Media Holidays

Alex bowman National Donut Day social media  holiday tweet

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July 2023 Social Media Holidays

Stadium Give Something Away Day Social Media Holiday Tweet

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August 2023 Social Media Holidays

Wienerschnitzel National Lemonade Day Social Media Holiday Tweet

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September 2023 Social Media Holidays

Irish @ Colaiste Naomh Caoimhin EDL 2021 Social Media Holiday Tweet

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September 11: Nationwide Day of Service and Remembrance #911Day

October 2023 Social Media Holidays

The Beatles 4ever World vegetarian Day Social Media Holiday Tweet

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November 2023 Social Media Holidays

Nickelodeon STEM day Social Media Holiday Tweet

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December 2023 Social Media Holidays

Nobel Prize Day Globalnews.ca Social Media HolidayTweet

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Examples of Social Media Vacation Posts

Able to get impressed? Try a few of our favourite examples of social media vacation posts under.

1. December Holidays — HubSpot

social media holiday post: HubSpot

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On this publish from HubSpot’s very personal social media staff, we created a vacation reward information for entrepreneurs — one among our purchaser personas and in addition a gaggle of individuals we very a lot love (we create software program merchandise only for them, in any case! Shout out to Advertising and marketing Hub). That is one instance of how one can make a social media vacation publish related to your target market whereas integrating gentle humor.

2. Valentine’s Day — Afterlight Books

social media holiday post: afterlight books

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Afterlight Books is a romance guide field subscription service that hit the nail on the pinnacle with their Valentine’s week marketing campaign. You learn that proper — they turned a social media vacation right into a social media week. Not solely is that pleasant for his or her loyal subscribers, but it surely additionally capitalizes on one among their principal promoting factors. All of their books are romantic, so it is sensible to make a giant deal out of probably the most romantic vacation of the 12 months!

In case your product or enterprise aligns with a selected vacation, be happy to go all out in your marketing campaign.

3. Asian and Pacific Islander Heritage Month — Spotify

social media holiday post: Spotify

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For Asian and Pacific Islander Heritage Month, Spotify featured a various panel of artists who’re of Asian and Pacific Islander descent. Within the spirit of the vacation, the model additionally requested every artist why illustration issues to them, which not solely uplifts API voices but additionally honors what heritage months are all about.

Everytime you make a social media vacation publish, take into account tying the content material you’re publishing very carefully with the essence of the vacation.

4. Mom’s Day — Mark and Fold

social media holiday post: mark and fold

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Stationery model Mark + Fold stored it easy with this Mom’s Day publish, which reminds their followers to order a long-lasting reward for the great moms they know. This publish options minimal pictures and embodies the model’s skilled, polished tone (with a little bit of sass, in fact). It’s an incredible instance of find out how to preserve it easy — no must go excessive, particularly in case your model is extra understated in nature.

5. First Day of Summer season — Brown College

social media holiday post: brown university

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For those who’re in search of an instance of a no-fuss social media vacation publish, look no additional than this instance from a college. It celebrates the primary day of summer season, which for many college students means a welcome break from college. To encapsulate that spirit, it consists of a picture of an empty, peaceable, and quiet inexperienced (which is, actually, known as the Quiet Inexperienced).

With a short Instagram caption and a devoted branded hashtag, this social media vacation publish is each efficient and easy, and completely value imitating if you happen to’re unsure what to publish subsequent however know that one other vacation is arising.

6. Halloween — Meta


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For its Halloween publish, Meta printed a reel titled “Haunted Home: Trick-VR–Deal with,” which successfully advertises its VR headset product. It additionally encapsulates the spooky spirit of the vacation by inviting viewers to hitch them in a digital haunted home created by Eli Roth. This is a wonderful instance of find out how to tie a vacation publish into an experiential advertising and marketing marketing campaign.

7. December Holidays — JetPens

social media holiday post: jet pens

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Let’s be sincere: December is chock-full of social media vacation alternatives, so it warrants a second instance on this checklist. JetPens, a web based stationery retailer, delighted its followers with a present wrapping tutorial (which is simply concerning the hardest factor to do) that includes a couple of of its stationery gadgets. What a win!

The model each marketed its merchandise and offered helpful info to its followers. Take into account taking an identical strategy along with your posts, the place you each honor the vacation and assist out your viewers.

8. Nationwide Pink Day — Crumbl Cookies

social media holiday post: crumbl cookies

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Crumbl Cookies received the social media vacation recreation with this publish about Nationwide Pink Day. Its model coloration is pink, so it created a giveaway marketing campaign to have a good time the vacation and invited their followers to tag others for an opportunity to win. It is a nice instance to observe in case your model colours align with any one of many nationwide coloration holidays.

Simply keep in mind that a lot of these holidays are aligned with a selected trigger. As an illustration, Purple Day (March twenty sixth) is designed to lift consciousness about epilepsy, whereas Nationwide Costume in Blue Day (first Friday in March) goals to lift data about colon most cancers.

Social Media Holidays Will Assist You Develop Your Model

Partaking in social media holidays will enable you create a stronger model voice and share posts about trending subjects, serving to you earn extra followers in the long term. Whereas it is not essential to have a good time each single social media vacation, being conscious of the vacations might help you brainstorm concepts on your advertising and marketing and implement enjoyable, themed posts into your social media content material calendar.

Editor’s Notice: This publish was initially printed in January 2017 however is up to date yearly for comprehensiveness. The latest replace of this publish was June 2023.

social media content calendar


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