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10 of the Greatest Promotional Product Movies Ever


The appropriate video can enhance a product’s visibility and push it to its target market. Due to this fact, entrepreneurs will need to have a agency grasp of a product video and find out how to create an distinctive one.

That will help you create a video that showcases your product’s distinctive options and shines a lightweight in your model, we’ll discover what a product video is and find out how to craft one.

What’s a product video?

A product video explains and visually displays a product‘s tangible advantages. A whole lot of these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a great product video is its means to exhibit the way it solves issues.

As a rule, outstanding product movies embody the next:

Participating dialogue and narration
Lengthy sufficient to completely clarify the product and its advantages however brief sufficient to maintain the viewer’s consideration
Professionalism, with out being “stuffy.”
Empathy and relatability

Product Movies for Advertising and marketing: Why They’re Necessary

Audiences spend, on common, about 19 hours a week watching videos online, whether on platforms like YouTube, TikTok, Instagram, or Facebook. Astonishingly, people watch a billion videos a day on Pinterest.

So, it‘s secure to say audiences take pleasure in movies and discover them partaking sufficient to spend lengthy durations watching them. Video is a wonderful solution to seize your viewers’s consideration and excitingly showcase your product’s makes use of.

Moreover, product movies can clarify a product in-depth and set off feelings in a means a written product description cannot.

Find out how to Create Product Movies

Listed below are some ideas and methods for creating an excellent product video.

1. Embody context.

Present your services or products in use or resolve an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert exhibits a bunch of players taking part in an intense online game.

When one of many players unintentionally knocks over his drink along with his laptop mouse, he makes use of Bounty to rapidly collect up the spill earlier than it might injury his gaming gear.

The video exhibits a situation the place a Bounty paper towel could be most useful and the way rapidly the product can clear up the spill.

2. Do not simply present your product — speak about it!

Movies exhibiting a product trying photogenic towards a reasonably backdrop could be eye-catching, however they should convey extra about how the product works or what makes it distinctive.

When making a product, go in-depth and speak about its distinctive options, the story behind it, or – on the very least – find out how to use it. The next product video varieties are wonderful codecs for a product show-and-tell:

Demos: Present the product in motion as somebody makes use of it.
Tutorial: Reveal to your viewers find out how to use the product.
Explainer: Clarify how a product works and inform the story of the way it got here to be.

3. Customise your video.

Embody components in your product video that ties it to your model. You are able to do this by together with the model’s brand or coloration scheme related to the corporate.

Different components can embody utilizing the identical host, spokesperson, music, or motif in each video.

4. Preserve your viewers in thoughts.

Your product movies have to relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.

For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”

To push this message, the corporate’s product movies usually come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.

5. Do not fearmonger.

Don‘t scare folks into buying your product by making it look like they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As a substitute, concentrate on the advantages of your product and what it might add to a client’s life.

6. Have enjoyable.

Inject some humor and persona into your product video. Doing so will make your video extra thrilling and showcase your model’s id. It would additionally assist your product stand out from rivals.

7. Embody a name to motion.

Viewers should understand how, the place, and when to purchase your product. Embody a name to motion saying, “Purchase as we speak by calling ____.” For call-to-action examples, click here.

10 Promotional Product Videos That Make You Want to Buy

1. Microsoft Surface Pro 9 featuring Bri Hall

Microsoft collaborates with content creator, influencer, and artist Bri Hall to demonstrate the Surface Pro 9’s features and uses.

In her TikTok video, Bri uses the Surface Pro to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s lightweight and portable build allows her to draw wherever she wants and keep her work on hand.

It’s easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it.

In the case above, Bri shows artists how the Microsft Surface Pro 9 can be an artistic tool.

2. Smashbox Always On Liquid Lipstick featuring Champagne Becca

In a product video for its Always On liquid lipstick, makeup company Smashbox collaborated with TikTok content creator Champagne Becca. In the video, Becca shows how the product stays on after eating a burger.

If you’ve ever worn lipstick, then you know keeping your lipstick after eating anything is a nearly impossible task. Smashbox knows its audience and the common problem they deal with, resulting in a helpful and relatable product video.

3. JW Pet Cat Catnip Mister

TikTok content creator Abram Engel makes videos testing various cat toys on his cat Kurt.

The video below shows how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with a long cat toy to encourage play. The product video also shows Abram going through the process of assembling and activating the toy.

Abram’s video is an excellent example of showing a product in action.

4. Scrub Daddy’s New Grill Brush

Scrub Daddy, a cleaning product company, introduced its new grill brush with a product video using the brand’s signature chaotic and funny style. Like Scrub Daddy, feel free to use humor and casual language to engage your audience.

The video humorously explains how to use the product and its unique features.

5. Fenty Beauty’s Soft Matte Powder Foundation Tutorial

Fenty Beauty founder and pop star Rihanna hosted a YouTube tutorial showing off the brand’s powder foundation and how to use it.

Rihanna takes a fun, playful approach to showcase the product and even does a little happy dance at the of the video when her look comes together. Again, a little personality goes a long way.

6. Pixel Tablet Reviews by Marques Brownlee

Marques Brownlee gives a thorough review of the Google Pixel Tablet.

What makes this product video different from others is that he shares an anecdote about the history of tablets and how the tablet market has changed, giving viewers greater context behind Google’s new product.

The YouTuber details the tablet’s design, features, and pros and cons. As Marques speaks, viewers are shown a close-up of the product.

7. Samsung’s ViewFinity S9 Introduction

You don‘t always need a voiceover, influencers, or personality to make your product video stand out. Sometimes, you can let the product speak for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.

Instead, it introduces two graphic designers and follows them as they use the product’s different features for their project. The product video stands out thanks to its visually stunning video, catchy music, and storytelling.

8. Keith Lee Food Reviews

TikTok content creator Keith Lee is known for his honest, funny, and relatable food reviews. In the video below, Keith partners with Wingstop to review the restaurant chain’s Marvel-inspired “secret” flavors.

Keith’s product video proves you don’t always need high-end equipment, special effects, or music to make a video pop. In his case, his genuine reaction and awe of the food’s flavors are enough to generate buzz.

9. Apple’s MacBook Air

Apple’s product video for MacBook Air includes different designers, engineers, and experts from Apple explaining various aspects of the laptop.

Similar to Samsung’s product video, Apple’s includes high quality visuals and thematic music to keep viewers intrigued.

10. Purina Pet Food

The video doesn’t show a specific Purina product, but it takes viewers (and schoolchildren) behind the scenes of creating Purina pet food.

To build trust with your target audience, have your product video take them behind the curtain to show the science, thought, and process that goes into creating your products.

All the product video examples above go beyond just giving information about the products; they also include personality, humor, and relatability. In your next product video, think about your audience and their common problem or need.

Then think of how you can show your product solving their problem or fulfilling their needs. Do you want to partner with an influencer, show the product in action, or give a tutorial? Or do you want to try all three?

Creativity is vital in creating the right product video for your brand, no matter the method you choose, and now you have several examples for inspiration.

Editor’s note: This post was originally published in October 2017 and has been updated for comprehensiveness.

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